ArArAt Erebuni Launch
Client: Pernod Ricard Rouss
Format: product launch
Date / Venue: 17 September 2015, Yerevan, Armenia
Guests: 150 persons
On 17 September, Yerevan’s Brandy Company unveiled the new 30-year-old ArArAt Erebuni brandy. More than 150 journalists came to the event, which featured presentations from business and cultural establishments in Armenia and other countries. The guest of honor for the evening was Mikhail Piotrovsky, director of the State Hermitage in St. Petersburg, Russia.
The guests enjoyed an imaginative theatrical journey through the history of Armenia, experiencing several of the most significant moments in the country’s spiritual, creative and intellectual growth. Dance, music and verse combined to capture the essence of ArArAt Erebuni brandy in a video presentation that featured the talents of Bolshoi Theater soloists Viktoria Litvinova and Anton Savichev, opera diva Marine Deinyan, musicians Djivan Gasparyan Jr, Hubert Tubbs and others.