Royal Launer Invitational

Type: Business & Smart Casual
Client: Pernod Ricard Rouss

Date: 25 July 2015
Venue: Moscow Region, Agalarov Estate


The first of its kind golf tournament in royal tradition, Royal Launer Invitational, took place at Agalarov Estate in Moscow on 29th July 2015. The tournament was organized by Launer Bespoke, the official supplier of handbags and other leather goods to the court of Her Majesty the Queen Elizabeth II. Pernod Ricard, represented by Royal Salute and Perrier-Jouet brands, was the Official Sponsor of the event. MEDIACRAT was commissioned to manage the Royal Salute sponsorship package.


Lady Colin Campbell, the keeper of royal secrets, socialite and author of numerous books, among which was The New York Times best seller Diana in Private: The Princess Nobody Knows, was the Special Guest at the tournament. Lady Colin shared the rules of royal receptions, which are well-known in Great Britain as exemplary events. A traditional tea-drinking hosted by Lady Campbell and Alena Doletskaya, Editor-in-Chief of the Interview magazine, became an important part of the program.


During the day, the guests enjoyed a truly royal whisky Royal Salute 21 YO and exquisite champagne Perrier-Jouet Grand Brut at the summer terrace. In the end of the evening, at the gala dinner, the Royal Salute brand ambassador made a traditional toast-ceremony and awarded the winners of the tournament with a bottle of Royal Salute The Diamond Tribute, having enriched the British atmosphere with a Sottish spirit.