Boiler Room & Ballantine's
Client: Pernod Ricard Rouss
Date: 23 April 2015
Venue: Imperia Tower
One of the most anticipated musical events of the year – the Boiler Room party – took place on April 23, with the support of the MEDIACRAT Event Management. Ballantine's Scotch whisky was the global partner of the party.
Boiler Room is a cult online party that moves to various locations. It was first held in a boiler room in Dalstone, London. With Ballantine's support, Boiler Room is carrying out the project Stay True Journeys – a series of indoor musical events in different countries.
The 13th floor of the Empire Tower in the Moscow City business district was selected as the venue for the Moscow event. Guests and online audiences enjoyed the beat of various local and international stars of instrumental hip-hop: DJ Premier, Black Milk, NxWorries, Lapti, BMB Spacekid, KOVSH Beats, and Raumskaya. Original performances by unique musicians and full immersion in the atmosphere of the party-hosting city are one of the foundations of the Stay True Journeys concept.
MEDIACRAT was responsible for the design, the ambience, and all of Ballantine's brand activities.