Ballantine's x Jump & Freeze
Client: Pernod Ricard Rouss
- March 20-21, 2021 - Yekaterinburg, ski resort "Uktus"
- April 10, 2021 - St. Petersburg, ski resort "Igora"
Guests: 8.000 person
Jump & Freeze is a competition for snowboarders and skiers, the essence of which is to ride a snowboard or ski from a snowy slope directly into a pool of water. The jury of the competition evaluates not only the tricks performed by the participants, but also the creativity of the equipment - they are not allowed to perform without an original costume.
Ballantine's acted as a partner of the competition, organizing pre- and afterparty for the participants, warm bathrobes after "swimming" in the pool and good mood.
MEDIACRAT provided the implementation of the partner package.