Ballantine's Work&Rock Battle
Client: Pernod Ricard Rouss
Date: 18 December 2014
Venue: STADIUM live
MEDIACRAT Organized Grand Final of the WORK&ROCK BATTLEDecember ′2014
At the request of Pernod Ricard, the event management division of MEDIACRAT organized a large-scale event – the Grand Final of a rock music tournament held among young and talented rock bands called WORK&ROCK BATTLE, which was launched by the Scotch whisky Ballantine’s three years ago. The tournament was curated by Grisha Urgant and Mumiy Troll bands, while sound producer Pavlo Shevchuk, music critic Boris Barabanov and host of Nashe Radio Igor Sedov formed the professional judging panel.
The concert held at Stadium Live featured musicians who paved their way to grand final through tough selection process to fight for the main prize – professional album recording. The evening culminated in the performances by headliners Grisha Urgant and Mumiy Troll.