Initiation of sponsorship cooperation between Pernod Ricard Rouss and the State Hermitage Museum

The State Hermitage Museum and Pernod Ricard Rouss announce the start of a three-year collaboration. Within its framework, Pernod Ricard Rouss becomes a partner of one of the largest art museums in the world and complements the Hermitage Friends’ Club.

In 1996 the Hermitage founded the Friends’ Club and became the first museum in Russia that chose such a format for working with patrons and organizations sharing the same cultural values. Today, the Club members are many well-known international and Russian business structures, charitable foundations and individuals. And each of them understands that by his membership in the Club he takes part in the life of a great museum and in the preservation of priceless treasures for future generations.

“Supporting art is what the founder of our company Paul Ricard bequeathed to us. For decades we have been inspired by art, and today we have the honor to become partners of one of the world's great museums, the Hermitage, within which Russian-French and international cultural communication has always been intensive. And by joining the Friends of the Hermitage Club, we are making our modest contribution to this age-old dialogue between two countries and two cultures,” said Laurent Pillet, Managing Director of Pernod Ricard Rouss, commenting on the signing of the cooperation agreement.

Owning also the Yerevan Brandy Factory, whose products occupies one of the leading places in the Russian market, Pernod Ricard Rouss takes care of the restoration of exhibits from the Hermitage collection of medieval art of Armenia, which includes more than 1,500 exhibits.
The orientalist and archaeologist, the director of the State Hermitage (1964–1990) Boris Piotrovsky played one of the key roles in the formation of this collection.