Initiation of sponsorship cooperation between Pernod Ricard Rouss and the State Hermitage Museum
Client: Pernod Ricard Rouss
Format: collaboration initiation and launch; press briefing; invitation-only events
Dates & venues: June 2021, State Hermitage Museum & Menshikov Palace, St Petersburgh
In June 2021, Pernod Ricard Rouss became a partner of one of the largest art museums in the world and entered its Friends’ Club. Pernod Ricard Rouss is now sponsoring the restoration of five masterpieces from the Hermitage collection of medieval art in Armenia.
MEDIACRAT initiated and coordinated communication between Pernod Ricard Rouss and the State Hermitage Museum. MEDIACRAT also acted as an organizer of events to initiate cooperation:
• press briefing;
• closed tour;
• Dinner at the Menshikov Palace in a style consistent with the philosophy of Pernod Ricard Rouss.
MEDIACRAT prepared all related materials: press releases, speeches and quotes, photos and videos.
The State Hermitage Museum and Pernod Ricard Rouss announce the start of a three-year collaboration. Within its framework, Pernod Ricard Rouss becomes a partner of one of the largest art museums in the world and complements the Hermitage Friends’ Club.
In 1996 the Hermitage founded the Friends’ Club and became the first museum in Russia that chose such a format for working with patrons and organizations sharing the same cultural values. Today, the Club members are many well-known international and Russian business structures, charitable foundations and individuals. And each of them understands that by his membership in the Club he takes part in the life of a great museum and in the preservation of priceless treasures for future generations.
“Supporting art is what the founder of our company Paul Ricard bequeathed to us. For decades we have been inspired by art, and today we have the honor to become partners of one of the world's great museums, the Hermitage, within which Russian-French and international cultural communication has always been intensive. And by joining the Friends of the Hermitage Club, we are making our modest contribution to this age-old dialogue between two countries and two cultures,” said Laurent Pillet, Managing Director of Pernod Ricard Rouss, commenting on the signing of the cooperation agreement.
Owning also the Yerevan Brandy Factory, whose products occupies one of the leading places in the Russian market, Pernod Ricard Rouss takes care of the restoration of exhibits from the Hermitage collection of medieval art of Armenia, which includes more than 1,500 exhibits.
The orientalist and archaeologist, the director of the State Hermitage (1964–1990) Boris Piotrovsky played one of the key roles in the formation of this collection.