Mazda Test Drive in Armenia

Type: Travel & Entertainment
Client: Mazda

Format: test drive
Date & Location: 20 June - 8 July 2011, Armenia
Guests: 120 persons


Test Drive for Mazda in Armenia

July ′2011

In the end of June, MEDIACRAT Event Management organized a test drive event for Mazda in Armenia. Over 100 journalists representing Russia’s leading publications, such as GEO, AutoReview, Za Rulem, Automir, MK-mobile, Playboy, RMC, took part and covered the event. All participants made a comfortable trip driving Mazda cars on the route Yerevan – Dzoraget – Sevan Lake – Noravank – Yerevan (520 km).

Mazda Motor Corporation is a Japanese car producer, one of the global market leaders with a yearly turnover exceeding $23 bln. The company is headquartered in Hiroshima.