The Macallan With Annie Leibovitz
Client: The Macallan
Format: product presentation
Date & Venue: 4 October 2012, Varvary Restaurant, Moscow
Guests: 300 persons
On the evening of October 4, Moscow’s Varvary restaurant hosted an event organised by MEDIACRAT for The Macallan brand. The event brought together more than 300 representatives of the Russian cultural and business elite, as well as key media figures. The event also included a major showing of photographic works by Annie Leibovitz.
The works featured the famous Scottish actor Kevin McKidd. Now these photographs, taken especially for the project entitled “The Macallan. Masters of Photography”, can be found on collectable bottles that are certain to take their rightful place in bars frequented by connoisseurs of art and single-malt whisky the world over.