ArArAt Press Trip
Client: Pernod Ricard Rouss
Format: press tour
Date / Venue: 15-18 September 2015, Yerevan, Armenia
Guests: 150 persons
From 15-18 September the Yerevan Brandy Company, in partnership with GoToArmenia and MEDIACRAT, organized a press tour entitled “Wonders of Nature and Human Achievement”. The tour introduced 150 journalists from several countries to Armenia’s rich historical and cultural heritage.
The press tour was inspired by genius in all its forms. Visitors had the chance to fall in love with masterpieces of Armenian church architecture, hear the renowned music of the Malkhas Jazz Club, visit the Sergei Paradjanov Museum, dedicated to the great movie director, join the harvest festival in the Ararat Valley as well as sampling Armenia’s national cuisine and, of course, ArArAt brandy. The voyage culminated in a gala dinner, “ArArAt Erebuni – through the great ages” at the Yerevan Brandy Company. The evening was dedicated to the launch of a new product, the jewel in the crown of ArArAt’s great brandies.