Ballantine's x BC One Camp
Client: Pernod Ricard Rouss
Format: partner's integration
Date & venue: June 11-13, 2021, Moscow, art center Khlebozavod No. 9
Guests: 25.000 persons
On June 11-13, 2021, the BC One Camp festival took place. Ballantine's acted as a partner of the festival. As part of the partnership, a beatbox battle and a master class from the eight-time Russian beatbox champion Vakhtang Kalandadze, a graffiti zone, a sketch battle and a graffiti showcase from Rasco and Sneksy, as well as a bar from Ballantine's were organized.
MEDIACRAT carried out the implementation of the partnership participation of the brand.