Ballantine's True Music Studios x Boiler Room

Type: Music & Party
Client: Pernod Ricard Rouss

Format: partner integration
Guests: over 5000 persons
Date & venue: November 30 - December 9, 2021, Moscow, club "Agglomerat"

From November 30 to December 9, 2021, a series of famous Boiler Room parties took place at the Agglomerat club.
The Ballantine's brand traditionally became a partner of a series of events. As part of this partnership, Ballantine's Day was organized on December 5 with the distribution of merchandise, a gaming area and exclusive cocktails bazed on Ballantine's. During the Day master classes held by brand ambassador Mikhail Karpovich, as well as lectures from Pokras Lampas and Dima Kovyazin. The day ended with DJ sets of Kito Jempere, Symple Symmetry, Lipelis, and Cream Soda. An interactive photo zone and a bar from Ballantine's worked during all 10 days of Boiler Room.
MEDIACRAT was responsible for the implementation of brand partnership activities.